I was the sole designer, hired to design the platform from start.
My Role
Ideation, Research, Wireframing, Interaction Design, Feedback, besides 3D Assets & Graphic design
Team
1 Designer, 1 Manager ( Co-Founder), 3 developers
Timeline
- September 2020
- June 2021
- I left.
- 11k+ app installs • 25% user retention
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...and more features!
Background
Ombré aims to become the go-to platform for virtual concerts.
Problem
- Personalization for live music
- No easy way exists to find live streaming events around the world, which is personalized.
- Instead of earning, artists end up spending $20 avg per month to promote content to the right audience.
Goals
- Audience finds music to their taste
- Artists reach the right audience and grow their fan base
- Loyal fans spend to support the artist
Achievement
By the end of 10th month, 2.5k users engage monthly in virtual concerts, discovering new artists, and supporting artists in generating income.
User Persona
A typical Ombré user
- is 16 to 28 years old
- lives in Tier 1 Metro cities
- is a paid subscriber to Apple Music/Spotify.
- loves to follow new upcoming music, and watches live streams
My general design process :
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Research
- Competitive Analysis
- Secondary Research
- Anecdotal evidence
- Analytics
- User Interviews (Only once, with 5 artists)
Design
- Pen-Paper Sketches
- Lo-Fi designs
Prototype
Learn
- Directly asking users
- Analytics
My Vision for the product
My vision for the product
“users feel like they belong to this tribe of live-music lovers and the app would be the most vibrant and pleasant feeling app.”
a proto design system
Google Material + Spotify Design, also Apple’s human interface guidelines